Why Are Tags Important on YouTube?

YouTube channel keywords are terms that give YouTube information and context about your channel. Specifically, they help YouTube understand the type of content you produce and who your target audience is. Optimized Channel keywords can also increase the visibility of your channel on YouTube.

What Are YouTube Tags?

YouTube tags (also known as “video tags”) are words and phrases used to give YouTube context about a video. Tags are considered an important ranking factor in YouTube’s search algorithm.

Why are Tags Important?

Like any piece of metadata, your tags are an opportunity to give YouTube and Google information about your video… including your video’s topic, category, and more.

Best Practices

First Tag = Target Keyword

When it comes to video SEO, YouTube pays special close attention to your first few tags.

(Especially your very first tag)

So make sure that your first tag is the exact, word-for-word keyword that you want to rank for.

For example, let’s say you want to rank your video for the keyword “Horror Core Rap”.

You’d want to make your first YouTube tag that exact term.

Don’t Go Overboard With Tags

Stuffing videos with dozens of tags is a mistake that lots of new YouTubers make.

As it turns out, this can do more harm than good.

Remember: tags are designed to help YouTube understand your video content. And if you hand them 20+ tags, they’re going to have a hard time knowing what your video is actually about.

LOWKLASS KEYWORD RESEARCH!

I ran my buddies rap group “Lowklass Lingos” through a few marketing apps I have that target  youtube tags and video ranking to see how they fared.

Here as you can see the keywords and or tags “IHEARTME” and “D-BOONE” both rank #1 on youtube. What that means is anytime anyone looks those names up , Lowklass will always pop up first. This is impressive because another lady with a video called I heart Me, and a respectable 2 million views has fallen to second place. The Keyword “Lowkey” on the other hand is falling in rank as there is a lot more videos with that name involved.

I then ran their main keyword through another program that suggest tags and keywords to help rank videos on Google and Youtube. Notice with the I HEART ME tag, Lowklass holds the top 4 suggestions, as well as a few titles. They were able to out rank the current leader by Facebook marketing their youtube video. with shares that create content on many pages and views that are consistent Lowklass has climbed their way to the top.

TIPS FOR KEYWORDS!

1. Make use of negative keywords. …
2. Build a list of localized keywords. …
3. Look at the keywords your competitors target. …
4. Take advantage of Google Suggest. …
5. Find common customer questions. …
6. Check out the “People also ask” section on Google. …
7. Try using an SEO toolbar.