You Tube Shorts
3 min read
Do you remember when live streaming was just introduced to Youtube years ago? Currently something similar is happening which could change the way we do Youtube marketing.
Keep reading this If you want to find out what it is and how you can profit from this new feature.
As you know I am obsessed with Youtube marketing and I am studying all the time how I could improve what I do, finding new ways to bring more traffic/leads/sales to my sites. Also I like to share with others what I discover, so here we go.
I have just learned today about the newest feature of Youtube called “Shorts“.
Basically, with this they are competing with TikTok and this was released in beta in September but I do not see many people talking about “Shorts”.
CREATE “Short(s)” VIDEOS TO BRING INSANE AMOUNT OF MOBILE TRAFFIC TO YOUR CHANNEL!
You see I have highlighted the word “mobile” above.
This new update is all about mobile users on Youtube.
Just think about this for a moment.
Originally Youtube content and the horizontal video mode was created for desktop users mostly, right?
The problem with this is that most people consume content today using their mobile devices…and here is another problem.
When you are on the mobile and on the go, you do not have the time to watch 10-20 minutes long videos and because of that most people just won`t watch the most part of your videos AKA you are losing traffic!
CREATE VERTICAL MOBILE VIDEOS
Do you remember when live streaming was just brand new to Youtube?
Youtube preferred live videos over regular videos and most of us who take advantage of that new update were able to enjoy a huge boost in ranking and traffic.
Something similar is happening currently…
Youtube wants you to create “Shorts”!
Shorts is nothing more than a vertical video that is less than 60 sec long.
Shorts will be displayed for mobile devices and finding Shorts videos on desktop, type “#shorts” in the search bar to see this type of videos.
HOW TO START USING SHORTS
When you are uploading your video to Youtube, you need to make sure it is less than 60 sec long and it is in vertical(mobile) view.
At the end of your title, make sure to add “#shorts” – so your short video will be recognized as Shorts.
Also make sure to add “#shorts” in your description as well, so it can start showing up to mobile users.
SHORTS vs REGULAR VIDEOS
Right now Youtube is giving a massive boost to Shorts compared to regular videos, just like what they were doing with live streams in the beginning.
You can see crappy shorts all over Youtube that are getting HUNDREDS OF THOUSANDS and in some cases even MILLIONS of views!
The really cool feature of your short video is that you can place a subscribe button below your video and your viewers just need to click on it to subscribe.
Simply you can create these SHORTS to tell them to subscribe, go to your channel or visit your website to learn more about you and your content.
It seems to work great as a hook where you can make them want more of your content and with the right call to action, these short videos could become game changer for us marketers!
I am still in the study mode and need to find out how to effectively use this new feature, as soon as I figure it out – will share it here.
